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The "4" Horsemen of Selling

In my education, I have learn that the "4" horsemen of selling are:

  1. Product

  2. Service

  3. Idea/Concept

  4. Personality/Image

Share your thoughts


For me personally, my number #1 Horseman of Selling is personality/Image. I feel as though that people engage into you as a person.

- Your demeanor

- How honest are you

- Do you have their best interest

- Are you reachable/dependable

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